Monday, August 18, 2008

bottle shock

When we were first approached by the screenwriters of Bottle Shock to see if Gustavo would read the script and 'sign off on it', Gustavo said he wasn't really interested. I am sure there are multiple reasons for his apprehension but as the 'marketing queen' I almost strangled him..........it took some explaining on my part to convince him of the exposure this would give to GustavoThrace. "Just meet them and read the script" I said. So, we had dinner together with the screenwriters and read through the script. Gustavo said ok and then we didn't hear anything else for a year and figured it never got picked up. We were then contacted by Brenda Lhormer, the producer of the movie, who introduced herself and wanted to chat. What a treasure she has turned out to be (as well as her charming husband Marc). It was very revealing to watch her, even at a distance, orchestrate the whole thing. The energy they put into this was astounding. She dragged Freddy Rodriguez - who plays Gustavo in the movie - over for dinner, she sent updates and kept up the cheerleading all the way through Sundance and now in releases. We hosted a party at the new tasting room on Friday before the premiere of the movie here in Napa and then all walked across the street to the theater. Marc Lhormer spoke before the movie started and it was great fun to have our crowd clap/boo/hiss/laugh together (we had been pouring liberally at the tasting room since we were all walking) throughout the movie.
Lots of controversy about the 'details'. Is it factual? Partly. Is it Hollywood? Absolutely. Is it wonderful? We sure think so. Go see it and tell us what you think too. Thrace

9 comments:

soxfan said...

I saw Bottle Shock on opening night (August 6th) mainly because I am a fan of Freddy Rodriguez and I had been eagerly anticipating the movie. I was not disappointed. The movie was so beautifully filmed it left me awestruck by the natural landscape of Napa Valley. Although my knowledge of wine is limited, this film has surely inspired me to become more acquainted with California wines and I will surely start with some bottles of Gustavo Thrace! Thanks to Gustavo for allowing his story (minus the factual inconsistencies) to be told! I truly enjoyed the movie!

Anonymous said...

I saw the movie on Saturday August 16. I LOVED IT!!! Now I need to know where I can purchase Gustavo Thrace wines in San Diego.

Anonymous said...

Is it strictly marketing, franchising, Grgich's reaction like Gustavo's initial rejection, or something a bit more undesirable as to why you'd never know Mike Grigich was the winemaker?
The movie almost leads you to believe that Gustavo (though probably able) crafted Montelana's winning Chard.
Your advice has paid off a hundred times over I'm sure. Your juice does not get this far east; Indiana. But we are coming out in early September and making GustavoThrace one of our stops!
Kurious Ken

Doris said...

I am in shock!! and very proud. is harvest season and still remember when we work whith don Gustavo 3 years ago. I can`t wait to see that movie.

shellpup said...

Hey there!! My boyfriend and I just saw the movie yesterday, at the Nickalodeon Theatre in Santa Cruz. We LOVED it. Very well done, excellent casting, and most of all, a sweet, true story. Now, we want to come drink Gustavo's vino! We look forward to coming back to Napa.

Alison from Santa Cruz

sil said...

Just attended the Sonoma premier of Bottle Shock at Sebastiani theater. There was a raffle in which I won the grand prize: 6 bottles of Gustavo Thrace wines. 3 Sav Blancs and 3 Syrah. After attending a marvelous pre film party in the Sonoma Plaza, we gathered in the theater to enjoy the movie. We loved it. It so embodied the beautiful place that we all here call home. Your passion for winemaking was fully evident in the film. Right now we are enjoying some of our spoils. Your 2005 Syrah is delightful. It is typically juicy yet so delicate on the finish. My boyfriend works for Benziger Winery and claims your Syrah is better than their own 2004 Stone Farm Syrah.

You have 2 new fans and we look forward to enjoying your wines and the 30 plus years of passion you have put into them.

As two Italians as us would say: Bravissimo!!

Eileen Ruggeri
Sonoma

Anonymous said...

Saw the movie - Loved it .. Was Sam real ?? If so, do you know where she is now - just curious...
Thanks.
Louise/Dallas TX

Nina said...

We just saw Bottle Shock and loved it. I was moved by Gustavo's story (no matter how much creative license was taken in the film, it's still the American dream!!) and we can't wait to taste your wine. We're in the Los Angeles area and I'm sure we'll be able to find it. Congratulations on your success!

Marilyn Chapman said...

I also attended the Sonoma opening of Bottleshock traveling from Tarpon Springs, Florida for the event. Loved the movie which captured the warmth and hospitality of the wine country in both Sonoma and Napa. Best of success to Gustavo Thrace and how can we get it in Florida? Marilyn Chapman, Delectables Fine Catering